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6 Ways to Retain Your Members

Posted By Emma Walker, Monday, May 6, 2019
Climbing Gym Member Retention

You’ve gotten new members in the door, and now there’s a new challenge: keeping them engaged so they become loyal, long-term members. Conventional fitness clubs track their membership trends closely – it’s well-established that membership spikes significantly right after the holidays, then drops off a few months into the new year. With a niche climbing audience, though, retention is more nuanced.

 

We chatted with a few managers at gyms who are successfully retaining members, even when the slower months hit. Here are their secrets.

 

1. Build a community

There isn’t just one magic incentive or trick you can use to retain membership. “It has be a core value that is applied across all aspects of the gym’s facilities, operations, services, etc.” says Rich Breuner, Director of Operations at Bend Rock Gym. The gym’s #1 goal, he says, is to support and facilitate an amazing community experience. “That translates to people wanting to become and stay members,” he explains. It’s working. BRG has seen member attrition rates drop significantly since 2016, when they began examining programs gym-wide and implementing adjustments with member retention in mind.

 

2. Quality walls, quality routes

Members want to climb at gyms with excellent routes. Bend Rock Gym’s commitment to quality begins with the most basic element: its walls. “They’re built well, they’re maintained well, the routes and volumes are always changing,” says Breuner, who compares setters to the cooks in a kitchen. The ingredients, or holds, might be similar to what you’d find anywhere, but a chef at a Michelin-starred restaurant can really make you want to come back. Their routesetting, he says, is a key differentiator and major factor in keeping members coming back for more.

 

3. Education isn’t just for kids

Anchorage’s Alaska Rock Gym offers adult programming free with monthly membership, says Operations Manager Eric Wickenheiser. At some point, Wickenheiser says, “new climbers hit a plateau. After a few months, people think, ‘Hey, how can I climb 5.12?’” ARG’s Climbing 101, 201, and 301 classes, plus lead clinics and women’s-specific programming, keeps members engaged when they might otherwise burn out and let their memberships lapse.

 

4. Invest in customer service

This begins at the front door, but it’s key for staff to get out on the floor and get to know members, too, says Breuner. BRG expects all-star customer service from its staff. “We’re flexible and adapt our customer service experience with the needs of our membership,” he explains. “People come in and they don’t feel like they’re going to war with the staff—they see friendly faces and people who are getting to know them on a personal level.” BRG makes a concerted effort to get desk staff onto the floor to help with waivers and answer questions, which creates a fun, accessible culture for climbing.

 

5. Find the right instructors

When it comes to programming, “the instructor makes or breaks a class,” says Wickenheiser. One of ARG’s most popular yoga classes is at 4:30 p.m., when members are ostensibly at work or in traffic. “The teacher is incredible, so people come anyway. The class is always full.” Wickenhesier adds that when local celebrities (guidebook authors, pro climbers) teach a fitness class or give a talk, it tends to be full.

 

6. Keep track of the trends

“We’re a little isolated here in Alaska,” Wickenheiser laughs, “But we try to keep a finger on the pulse of the industry.” Lots of ARG’s members have climbed at big-name Seattle gyms (most flights in and out of Anchorage go through Seattle), where they see the most cutting-edge gym developments. Members want those amenities at their home gym, too. Heading to the CWA Summit each year, he says, is the best way to keep an eye on industry trends and make sure ARG is up to speed.

 

“The bottom line in member retention is not treating members like a number,” Wickenheiser says. ARG has recently moved to a brand-new facility, but it’s been open for 25 years – Wickenheiser attributes that success to little things like taking the time to remember members’ stories and treating them like the important part of the climbing community they are.

 

Emma Walker Head ShotAbout Emma Walker

Emma Walker is a freelance writer, editor, and an account manager with Golden, Colorado-based Bonfire Collective. Emma earned her M.S. in Outdoor and Environmental Education from Alaska Pacific University and has worked as an educator and guide at gyms, crags, and peaks around the American West.

 

Tags:  climbing culture  community development  company culture  customer experience  customer satisfaction  customer service  leadership  management  marketing  member retention  operations  staff training 

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Focus on Workplace Safety – Eye Protection for Workers in Climbing Facilities

Posted By Aaron Gibson, Tuesday, April 23, 2019
Eye Protection

Despite how the muscles in your forearms might feel while climbing, the muscles that control our eyes are the most active in the human body. Likewise, our eyes, part of our nervous system, are one of our most complex organs, second only to the brain. Even though only 1/6 of our eye is exposed to the outside, and our eyelids, brows, and lashes help to protect our eyes, they are still highly vulnerable to injury. Our eyes are susceptible to UV light, harmful substances, and trauma.

 

Workplace injuries are the leading cause of eye trauma, vision loss, disability, and blindness. In 2017 alone there were over 23,000 non-fatal workplace eye injuries in the US. Thankfully, 90% of eye injuries are preventable with the proper safety eyewear.

 

The Occupational Safety and Health Administration (OSHA) in CFR 1910.133 requires that, “The employer shall ensure that each affected employee uses appropriate eye or face protection when exposed to eye or face hazards from flying particles, molten metal, liquid chemicals, acids or caustic liquids, chemical gases or vapors, or potentially injurious light radiation.”

 

Of all the tasks in a climbing facility, routesetting is the most likely, but perhaps not the only, job where eye protection is needed. These days, most professional routesetters use impact drills, which increase the exposure to flying debris hazards.

 

Not all safety glasses are intended for the same purpose, so make sure to select equipment compatible with the work you are doing. OSHA requires that safety glasses be specially rated and approved by the American National Standards Institute (ANSI). All safety glasses and goggles should be rated ANSI Z87.1 for eye protection, with the Z87 mark on the frames or lenses. Using glasses that are not safety-rated may increase your exposure to a hazard because standard eyeglasses and sunglasses can shatter.

 

Cody Grodzki, Director of Routesetting for High Point Climbing and Fitness in Tennessee and Alabama, said they have recently employed the use of face shields, like the Petzl Vizen, during routesetting activities while on ropes and ladders. A face-shield provides wrap-around protection from flying debris and particles. The Vizen is compatible with the helmets they wear, provides full-face protection, and meets the ANSI Z87.1 standard.

 

Eye injuries can result in vision loss, so if an eye injury occurs it is important to recognize it and respond appropriately. First, do not attempt to treat a serious eye injury yourself – seek medical attention. If a person has obvious pain, trouble seeing, a cut or torn eyelid, blood in the eye, or something that is not easily removed, it is important to seek medical attention. Attempting to remove something that is embedded in the eye can create more damage.

 

Some facilities may offer portable eyewash stations with rinse bottles. These can be helpful for minor first-aid response, but keep in mind the limitations of an eyewash bottle. Eyewash stations should be easily reachable with clear access. From a risk management program perspective, the rinse solution in eyewash bottles has an expiration date and needs to be inspected and maintained.

 

As with all work, remember to take the necessary precautions before beginning and make sure you understand the hazards in the tasks you are performing. If possible, try to eliminate the hazard first. Ensure that tool guards and other “engineering controls” are in place. Make sure your eyewear is comfortable and fits. Finally, don’t overlook eye protection – use it.

 

References

U.S. Bureau of Labor Statistics
American Academy of Ophthalmology
Occupational Safety and Health Administration (OSHA)
The Vision Council
National Eye Institute

 

Aaron Gibson Head ShotAbout Aaron Gibson

Aaron Gibson works as an EOSH Professional and has over fifteen years of experience in workplace and environmental safety and health. He’s worked with local, state, and federal agencies as well as private industry. Since 2007, Aaron has applied his experience to the climbing gym industry as a gym owner/operator, coach, routesetter, instructor, and industry consultant/expert. You can contact Aaron at aaron@rockislandclimbing.com.

 

Tags:  job hazard analysis  operations  OSHA  risk management  routesetting  routesetting management  standards 

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Indoor Climbing Programs for Boomers, Part I - The Boomer Opportunity

Posted By Tom Weaver, Monday, April 22, 2019
Get Started with Boomer Programming

My Story

I’m just a flatlander Iowan, but I believe the information and lessons I’ve learned as the instructor for Climb Iowa’s Boomer Climbers Movement Class could be valuable for your climbing gym operation.

 

Ten years ago, at age 63, I walked into an REI flagship store with my two granddaughters (5 and 7 years old), and there was a 50’ climbing tower with people dangling from ropes. After my initial surprise, I carelessly said, “I’ll do it if you’ll do it” and they took me up on it! Instant regret - I’m not fond of heights. The oldest granddaughter climbed and then it was my turn. Wait, I thought, climbing can’t be good for folks over 50, 60, or 70…right? That’s certainly how I felt as I stood at the bottom of that tower looking up and wondering how the hell I’d gotten myself into this fix.

 

At that point I was like many Boomers. I thought I was pretty active but knew I was a ‘bit’ overweight, a ‘little’ stressed, didn’t exercise ‘quite’ enough (who has time?), had a ‘little’ problem with asthma, and had a ‘bit’ of a problem climbing too many stairs at once. I had never heard of, much less considered, indoor rock climbing.

 

Fast forward ten years, I’m 55 pounds lighter, have a resting heart rate about 25 beats/minute slower, and for nearly four years I’ve enjoyed being the instructor for the Boomer Climbers Movement Class at Climb Iowa. I look forward every month to helping a new Boomer class have fun and rediscover exhilaration while greatly improving their balance, flexibility, strength, and agility. My hope is that all of our Boomer students will find that indoor top-rope rock climbing with grace and skill is a great path to lifetime fitness and health.

 

The Business Case for Boomer-specific Programming

Beyond the fact that climbing can make a positive impact in the lives of Boomers, there is a compelling business case to be made:

  1. Millions of Boomers have the time
  2. Millions of Boomers have the money
  3. Retired Boomers can attend classes and climb during weekdays
  4. Boomers are increasingly interested in fitness and health
  5. There are 108 million Americans over 50, and 10,000 of them turn 65 every day

108 million folks over 50 are a few too many to ignore… agreed? Get started now if you haven’t already! Find the right instructor, design a Boomer class, and add a vibrant community of mature adult climbers to your business. It’s a big opportunity and a smart strategy.

 

According to Climb Iowa’s management team, climbers 50 years and older represent 7% of their membership base, and that number is rising every year. Some of these members are climbing 5.11 and 5.12 routes. The route ratings are not lenient, and these are flatlander Iowans – non-climbers prior to taking the Boomer Climbers Movement Class. Boomers at Climb Iowa learn that climbing techniques and precision movement skills are a great path to a lifetime of fitness, social interactions, and a new circle of friends.

 

The Boomer community is an enthusiastic and growing part of Climb Iowa’s business. Boomers may be vocal about their climbing, as it seems they do a good job recruiting new members after their experience in our month-long Boomer Climbers Movement Class.

 

Marketing Tips for Boomer Classes (ages 50 and over):

  1. Create signage and place around the gym
  2. Seniors prefer the term ‘Boomers’
  3. Word of mouth is best, find ways to encourage this
  4. Plan a few fairs or events per year specific to seniors/Boomers
  5. The instructor should be a Boomer who enjoys presenting indoor climbing’s benefits to his/her age group
  6. Train gym staff to explain the Boomer class to interested individuals

 

Potential Obstacles for Boomers

The primary obstacle for Boomers is fear of falling and injury. They require a logical and convincing discussion to even consider trying it. Most Boomers have had enough injury in their lives – been there, done that. Therefore, they appreciate an obvious and ongoing attention to risk management more than most and need to see risk management best practices outlined in class descriptions and hear about it at the outset of any discussions.

 

The secondary obstacle preventing Boomers from indoor climbing is that most have never been exposed to it. Among those who have, few have been presented with good information and available classes specific to their age group.

 

Messaging for Boomers – Overcoming Objections

Both of the obstacles mentioned above are easily addressed. Many Boomer students have mentioned that my age and ability to relate to their concerns were reassuring factors as they were making their decision to enroll. When we meet, I assure them I’m as interested in avoiding injury as they are, then explain that risk management will be emphasized and taught at all times throughout the month-long class. I also make a point to assure them they won’t need to do anything unless they’re willing (I encourage but don’t push).

 

Some “always wanted to try it” and saw that we had a class specifically tailored for Boomers. Others were like me; searching for a way to exercise that was more interesting than doing the same repetitive exercise motions over and over again week after week, month after month, year after year. Indoor climbing is pretty much the opposite of repetitive!

 

Several Boomers who attended our class either know climbers or have close family members who are climbers. Since Iowa winters seem to get longer every year, many Boomers who found their way to our class were simply looking for a great winter exercise activity.

 

Some students suffer from arthritis and had been prescribed regular exercise but got bored doing the same movements all the time – curls, treadmill, elliptical machines, weight machines, dumbbells, rowing machine, etc.

 

At least one student got enrolled in our class as a birthday gift from his family.

 

When Boomers express their concern about risk prior to taking the class, I explain that climbing is dangerous but that published injury rates for indoor top-rope climbing are remarkably low compared to other sports and activities like tennis, biking, or even treadmill exercising. Explaining the difference between actual risk and perceived risk is particularly important for Boomers who are new to climbing. I’m not fond of heights and explain that I didn’t begin taking classes at Climb Iowa until I had researched indoor climbing’s injury rate. Many laugh at that, but I can tell they feel pretty much the same. They’re glad to know injury rates are low compared to other popular sports and activities – many of which they have done before.

 

I go on to say the goal for the class is to learn to climb with skill and grace and have fun while doing it. It’s also important that the class encourages successful aging through fitness and health. I explain that although it seems unlikely, indoor climbing is actually a great fall prevention activity. We discuss why that’s true and how the strength, flexibility, balance, and agility gained through indoor climbing can help improve their daily lives.

 

I also mention how much fun it is watching your friends’ faces as you casually mention that you went rock climbing the other day. Boomers who rock climb in Iowa are about as common as big game hunters, but this type of comment may not be as effective if you live in Colorado or Utah.

 

A Summary of Messaging for Boomers:

  1. Climbing is dangerous, yet indoor climbing has a remarkably low injury rate per thousand hours of participation when compared to other activities (Again, see Fear vs. Reality on my website)
  2. How indoor climbing changed the instructor’s life; he’s an active climber at age 72
  3. Indoor Top-Rope Rock Climbing has a remarkable list of high-value attributes:
    • It’s Exhilarating and Social; you meet new friends and interesting people
    • It Never Gets Old (routesetters are always busy)
    • It’s Low Impact – smooth movements, not jerky, doesn’t pound on joints
    • It’s Inter-generational; you can belay and climb with grandkids, children, and younger adults
    • It’s Confidence-Inspiring and enhances self-esteem
    • It’s a Total Body Workout, yet so fun you don’t even notice how much you’re exercising
    • It’s Physical and Cognitive; fun on many levels!
    • Functional Strength is best realized through skill development. Indoor climbing can improve daily life by delivering true functional fitness to Boomers.
  4. Indoor Rock Climbing is a great Fall Prevention Activity – here’s why:
    • 2.4 million older Americans are treated for fall-related injuries annually, 700,000 are hospitalized
    • Falls are the most common cause of traumatic brain injuries in the United States
    • Indoor climbing has a world-class fall prevention system – perfect for older adults
    • This fall prevention system develops balancing muscles and skills – great for older adults
    • Indoor climbing strengthens the core, hips, and legs, and supercharges agility and center-of-gravity awareness. This all adds up to make indoor climbing a great way to reduce the risk of falls in daily life.

Next Time, Tips for Boomer Instruction

In Part II of this series, I will go into detail on how to structure classes for Boomers and provide my best tips and tricks for working with this age group. Keep an eye out for it in the CWA newsletter!

 

Tom Weaver Head ShotAbout the Author

Tom (age 72) started climbing ten years ago following a dare to his granddaughters as they walked into an REI store. Fifty-five pounds lighter now, indoor top-rope rock climbing transformed his life. Tom is the instructor for the Boomer Climbers Movement Class at Climb Iowa and loves helping students from 50 to 75 years old improve their balance, flexibility, strength, and agility while learning to climb with skill and grace. “Aging successfully is a major priority for us. What other activity is exhilarating, never gets old, is social, inter-generational, low impact, cognitive, as well as physical, and features a world-class fall prevention system?”

 

Tags:  community development  marketing  member acquisition  programming  risk management 

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Building Your Team's Performance and Cooperation With Some Simple Activities

Posted By Bix Firer and Pat Brehm, Monday, April 8, 2019
Building Team Performance

Establishing buy-in and cooperation from the young climbers in a climbing program must go beyond simply establishing a set of rules and reactively enforcing them. Rather, it is important that the structure of the program is built on a foundation of activities and participant-created expectations that promote cooperation and give youth climbers agency over their own progress and development. In doing so it is possible to create a programmatic environment that keeps climbers engaged while promoting their independence. This structure also holds them accountable to their peers and themselves rather than just to their coach. These practices can make the task of keeping climbers focused on practice much easier for coaches. Among the most intentional ways to build this cohesion and accountability in a group is to cater activities to help a group develop together.

 

Using Tuckman’s stages of group development as a road map, coaches can build simple activities into their practices that promote individual and group cooperation. Depending on the stage of your team’s development, the coach can use climbing-related activities to contrive situations that assist the larger group to act as a unit, commit to the process, and move forward to an ultimate goal of performing well together. In doing so, the coach can foster an inclusive environment that values commitment to self and team, which often leads to the team holding its individuals accountable for meeting goals rather than letting that responsibility fall solely on the coach – a dynamic that can be very challenging for the coach.

 

When a group comes together, educational psychologist Bruce Tuckman proposed that they naturally move through 5 stages of development. Most groups will move through in the same order, and these stages of development will generally be observed as a new group comes together (i.e. as your team all meets each other), when a significant change happens (i.e. a new coach or a bunch of new team members join), or as a major goal is put forth (i.e. competitions are looming).

 

The developmental stages are as follows:

 

Forming - Your climbers will be reserved. They will focus on determining their role within the group and be conflict-avoidant.

 

Storming (some groups may skip this stage) - Members of your team begin to create judgements about each other, their coaches, and their ultimate goals. This stage requires skillful openness, conflict resolution, and an ability for your team members to be heard and find a unifying project. Conflicts over process, communication, and interpersonal differences are common.

 

Norming - This stage is all about making sure your team understands their common goal - whether it’s an upcoming competition or a focus on holding each other accountable during training. During this stage it’s essential to allow your group to practice succeeding together and celebrate their successes.

 

Performing - In this stage, if you have helped your team reach a high level of performance by ushering them through the previous stages, your job is to facilitate activities that will help your team perform above and beyond their expectations, using the collective energy and focused goals you have helped curate.

 

Adjourning - If your climbers are to perform well, they must reflect as they complete their goals. This is the greatest investment you can make in helping your team come together quickly as they continue to take on new challenges.

 

Here is a simple framework of climbing-related activities that can help your team work through these stages:

 

1) Forming - Sorts and Mingle Climbing Partners

 

a) Climbers are performing a simple warm-up (Jumping Jacks, Burpees, etc.) to start each round. Coach yells out a number, cueing climbers to form groups of that number. Coach will assign one activity and one discussion topic for groups to complete (Ex: Complete three high-five push-ups and discuss your favorite climbing style). Once complete, climbers return to the warm up exercises and wait for the next number to be called out.

 

b) After a few rounds, coach leads debrief encouraging climbers to share something they learned about a teammate.

 

2) Storming - Team Points

 

a) Instruct the team that their goal is to climb a certain number of V-Points or YDS-Points collectively as a group. Set the goal based on time allotted, number of climbers and general ability level of climbers. Give the team 15 minutes to strategize with each other before they begin. The strategy session can include discussion of individuals’ strengths and planning for who will climb which routes/problems. Adjust the challenge by allowing or not allowing boulder problems or routes to be climbed by more than one climber or establish a maximum number of total problems (Ex: 50 V-Points in 10 or less boulders). This will encourage the team to discuss the best strategy and assign certain problems/routes to certain climbers.

 

b) As potential conflicts in strategy or ability arise, pause the activity and work with the group to come to a resolution that suits all members of the group.

 

3) Norming - Blindfold Buddy Climb

 

a) In groups of three, one person is the climber, one is the belayer, and the other is the guide. The climber wears a blindfold and attempts to climb a route (well below their flash level) while the guide to instructs their movements.

 

b) Be sure all group members perform each role.

 

c) Focus your debrief on the successes of your group.

 

4) Performing - Train Your Weakness

 

a) Climbers are paired up based on their strengths and weaknesses such that ideally, each climber is strong or at least proficient in his/her partner’s weakness (If this is not possible, partners should be flashing around the same grade). Groups then play PIG with boulder problems. Climber 1 chooses a problem they think will challenge their partner’s weakness and attempts to climb it in one try. If they are successful, Climber 2 must complete the problem. If they do not, they get a “P”. Partners take turns choosing the problem until the time allotted has run out, or a group member gets PIG.

 

b) The debrief should focus on supporting each other in improving and communicating needs. Encourage your climbers to focus on how these skills will help them succeed at their ultimate goal.

 

5) Adjourning/Reflection - Team Add-On

 

a) The team is instructed by the coach that they need to set a new boulder problem or route (with existing holds) that represents the accomplishments of the team. This can be done following a competition, at the end of a season, or at the completion of a longer-term team goal. Each climber should be represented in the finished product by at least one move that represents something that they accomplished or that they brought to the team. (Ex.: A climber who developed their crimp strength over the season might add a difficult crimp move that they might not have been able to do when they joined the team. A climber might add a move that resembles a move on a boulder in a competition they won or did well in). The coach should take a backseat in the process of creating the boulder or route. When the route is complete, the climbers take turns climbing the entire problem or route and explain why they added the move they did and how it represents their accomplishment or contribution to the team.

 


Creative Coaching: Tools to Help Climbers and Coaches Meet Their Goals

Want more tips, tricks, and strategies to implement in your youth climbing program? Don't miss the Headwall Groups's pre-conference workshop at this year's CWA Summit. For assistance adding a pre–conference to your registration, reach out to us at 720-838-8284 or events@climbingwallindustry.org.


 

Bix Firer and Pat Brehm Head ShotAbout the Headwall Group

The Headwall Group distills the lessons learned as educators and leaders working in dynamic and high risk environments and brings them to youth-serving organizations. The Headwall group provides trainings, consultation, and curriculum development services that are rooted in our experience as outdoor experiential educators for climbing gyms, summer camps, and schools.

 

The Headwall Group was founded by Bix Firer and Pat Brehm. Bix Firer (MA, University of Chicago) is currently the Director of Outdoor Programs at College of Idaho and has worked as a wilderness educator, trainer, facilitator, and experiential educator for over a decade. Pat Brehm works as a professional organizational trainer and has spent his career as a climbing coach, facilitator, and outdoor educator.

 

Tags:  coaching  leadership  programming  youth team  youth training 

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The Keys to Cultural Leadership

Posted By Chris Stevenson, Monday, April 8, 2019
Climbing Gym Customer Experience

While there are many definitions of leadership, I recently came across one that I thought stood out from the rest. Leadership expert, Warren Bennis, explains, "Leadership is the capacity to translate vision into reality." Accordingly, a company has a vision that it wants to execute; the leader is the one who does that. So, how does a leader turn a vision into reality?

 

Successful leaders use various methods to ingrain the company vision with every member of the team: leading by example, effective communication skills, and tangible tactics and strategies.

 

Leading by example is the most important piece. There is no quicker way to destroy a culture than by saying it is one thing but then doing something different. As a leader, you are always on “stage.” Team members are always watching. If they are told something is important, and a leader behaves in a way that shows it isn’t, not only will team members not buy in, there will be trust issues, and possibly a loss of respect. There is no more important role for a leader than leading by example.

 

Communication skills are also extremely critical to successful leadership. Ironically, great communication skills start with being a great listener. Active listening involves truly hearing other people’s thoughts and opinions, asking clarifying questions, and sometimes rephrasing things to develop a better understanding. Successful leaders also communicate openly, honestly, and with compassion. Be concise and direct when delivering feedback, but be kind. Team members will appreciate that. Another thing imperative to effective communication is an awareness of your body language. The way you carry yourself conveys strong conscious and subconscious messages. Try to stay relaxed, open, and maintain eye contact. This creates a comfortable environment for everyone involved in the conversation. Finally, it is essential to stay open-minded and be willing to accept feedback from others. The willingness to ask for and accept feedback is a great way to develop trust, strengthen relationships, and nurture an environment where team members are more willing to share and communicate openly. Leaders that foster environments that promote safe, open, and honest communication are the most successful.

 

Beyond leading by example and excellent communication skills, successful leaders use tangible strategies to turn vision into reality. One way to do this is to market the vision internally to the team. Post your vision, core purpose, mission statement, and core values on the wall in your office or employee break room. Incorporate them into every team meeting. Create “core cards” that your team members carry in their pockets while they are on shift. Hire, fire, express gratitude, and evaluate based on the vision. Keep cheat sheets behind the front desk. Do everything possible to keep the vision at the forefront of every team member’s mind. As a side note, I believe you should also share your vision and values with your members. It is a great way to let them know what you stand for and helps bond them to your brand. Once the vision is ingrained in every team member’s brain, great leaders define specific roles and responsibilities for team members to execute in order to carry out the vision. Successful leaders then provide all of the training, tools, coaching, and support needed for team members to carry out those roles and responsibilities.

 

Simply summarized, successful leaders bring a vision to reality. This is done through leading by example, communicating effectively, and by giving the team the inspiration, as well as the tools and support, they need to execute. I call this cultural leadership.

 

Are you interested in becoming the most effective leader you can be? If so, attend my conference session at the CWA Summit! For an even more in-depth exploration of leadership strategies, please attend my workshop “Cultural Leadership: The Key to Employee Engagement and Motivation”. I would love to see you there!

 

Here are the details for the workshop:

 

Date: Wednesday, May 15, 2019
Time: 1:30 pm - 4:30 pm
Cost: $150 for conference attendees
Location: Big Thompson Room, Embassy Suites Conference Center

Description: Excellence comes from an engaged and motivated team. One way to accomplish that is through cultural leadership. In this interactive session, learn how to lead by infusing a culture that inspires and motivates your team to be the best they can be! Explore strategies that dramatically increase your level of team member engagement. Attendees will leave with tangible tips and tools that will make an immediate impact and are easy to implement.

 

LEARN MORE

 

Chris Stevenson Head Shot About Chris Stevenson

Chris Stevenson is the owner of Stevenson Fitness, a full-service health club in Oak Park, California. The club’s success is based on providing an unparalleled member experience, which centers on proper staffing, systematic operations, and world-class leadership. This success is reflected in the club’s Net Promoter Score, which is consistently in the high 80s (industry average is in the 40s). Chris is an international speaker who presents viable, applicable lectures that resonate with every audience.

 

Tags:  company culture  customer experience  customer service  employee engagement  employee turnover  human resources  leadership  management  staff retention  staff training 

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Streamlining Development in Indoor Climbing Gyms

Posted By Nicole Brandt, Tuesday, March 26, 2019
Indoor Climbing Gym Development

Developing is “growing or becoming more mature, advanced or elaborate,” according to Google dictionary. You, your company, and the climbing industry as a whole are all developing all the time, but are you getting the most out of your development process? This article will introduce a set of tools you can use to ensure your development plans are strategic, efficient, and streamlined.

 

In the well-known Tuckman model of group development there are four stages of development: forming, storming, norming and performing. Indoor climbing as an industry is currently in the productive, yet chaotic, “storming” phase of development, which means our industry lacks consistent access to long-term cumulative, generally-accepted knowledge and best practices. We are all still pushing boundaries and creating these resources. In the rapidly-evolving, entrepreneurial indoor climbing niche, “industry standard” is a moving target. As a business you are trying to meet or exceed that standard while learning what is contributing to your success.

 

If the definition and standard of indoor climbing gyms are not clear, the direction of your development might also be unclear. Using the right tools to direct development in operations, programs, or expansion will move us toward the “norming” phase of development, which allows your company more success, a more positive culture or better customer experience.

 

As an example, ponder the variety of answers you might receive to the following:

  • Ask gym owners: Is indoor climbing a part of the outdoor industry or fitness industry?
  • Ask operators: What does risk management include?
  • Ask routesetters and coaches: What are the best resources for climbing terminology or standards?
  • Ask employees: Who is our target customer?
  • Ask every employee: What is your company’s mission?

If you can answer each of these questions clearly for your company, then you have done your homework. If any debate or confusion comes up from these questions, there is still room to develop.

 

What to develop?

Each gym or brand is developing new facility designs and product ideas, testing their viability, building prototypes, deciding on marketing issues such as pricing, packaging, promotion, and positioning. The willingness to self-evaluate and look critically at our organizations can help us reach peak effectiveness in these endeavors.

 

Consider if there is a way in each of the following areas YOU could make the customer’s experience 10% better:

  • Mission and Vision
  • Company Organization, Management, Staffing, HR functions
  • Facility Design & Wall Design
  • Routesetting: Commercial & Competition
  • Operations and Valuation
  • Membership Products, Services, Programming (Adult/ Youth) and Events
  • Competitive Analysis, Marketing, Sales, Pricing, Tracking
  • Expansion Opportunities

Each of you can undoubtedly talk for hours, if not days, about specifics related to at least one of the topics listed above. In order to keep things simple, determine 3-5 priorities to focus on each year. Even better, turn those priorities into Objectives and Key Results to increase accountability within your company.

 

Questions to gut check your priorities include:

  • Is the idea really part of your company’s bigger mission/vision?
  • Does it fill a short-term or long-term goal?
  • Has a customer or staff member said they want this feature or product?

Tools for Developing

Have you ever stared at a blank document and not known where to start? Me too.

 

Starting from scratch after you determine the priorities can be daunting. There are several tools available to help the development process feel more approachable.

 

Piggyback on outside industries. Knowing what business resources are available and which of those can be utilized in climbing gyms helps us not have to develop from scratch. Additionally, utilizing another industry’s bones and structure for a project and then substituting indoor climbing content can help reduce time required on a project. Potential resources include but are not limited to: HR resources and software, fitness industry, data tracking, gymnastics or other sports program structures, project management tools for expansion, case studies from successful businesses, etc.

 

Utilize existing resources within the climbing industry. Industry-specific resources can help streamline development, and new resources are being created rapidly. If someone else has done the work, it benefits you to not create the same material again. Potential resources include but are not limited to: CWA, USA Climbing, IFSC, podcasts, climbing blogs, outdoor climbing organizations, magazines, books, guiding companies, supporting non-profits, fitness industry resources, climbing-specific vendors, research, etc.

 

Celebrate competition and know them well. If you have competition, you know your product is in demand. There is an opportunity to utilize the competition’s idea and retool it, making it “more better” and specific to your brand. Your job is to LISTEN. People will tell you what they want. Take their feedback, even when hard to hear, and find a way to implement.

 

Identify stakeholders. Stakeholder identification is understanding who is responsible for executing the development and who is holding them accountable. To do their best work, those executing the development need to feel supported, empowered, and appreciated.

 

Understand the timeline. Understanding how development fits in with gym happenings, events, ongoing duties, and responsibilities will help minimize stress around each project and keep goals realistic.

 

Communicate! Communicating what is being developed company- and community-wide increases trust, transparency, and satisfaction with customers/staff and helps them to celebrate the success created.

 

It takes time and energy to shift a good idea from infancy to execution, but these tools are a great way to ensure your development goals are achievable and align with your overall business strategy. Continuing to learn our best practices, document our changes and progress, and push the boundaries of indoor climbing will take our sport from adolescent to mature.

 

Nicole Brandt Head ShotAbout the Author

Nicole Brandt runs Cypress Roots Consulting, a consulting company for climbing gyms helping them deep-dive into their company organization, programming, and culture. Nicole earned her degree in Outdoor Recreation with an emphasis in Tourism and has worked as the Program Director of Momentum and as a facilitator and guide across the Southeast and West. Currently based out of Salt Lake City, she spends her free time learning about yoga and herbalism.

 

Tags:  leadership  management  operations  standards 

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One Small Step (or how a close call changed my routesetting life)

Posted By Peter Zeidelhack, Sunday, March 24, 2019
Peter Zeidelhack Routesetting

When I started climbing about 28 years ago, there were no climbing gyms around, so our dad built us our own little steep woody where my love for routesetting and climbing holds was born. Today I’m a routesetting nerd, a gear freak, and a hold-aficionado. I’m passionate about every aspect of routesetting, except maybe cleaning holds… I love the workout and feeling exhausted after a day on the rope. I love watching the members enjoy the routes my team and I set and seeing their happy faces (or the challenged, angry ones). As long as our members are happy, we are happy.

 

I also like to teach routesetting, which I’ve been doing for almost 8 years now. As our industry is growing, this is becoming progressively more important. More gyms mean more routes and boulders have to be set more often, and people need to know the fundamentals on all aspects of routesetting in order to be able to create a great experience for the customers. We want them to come back, don’t we?

 

As for Germany, it’s only in the last 15 years that the growth in climbing gyms really started picking up pace, and through that growth routesetting has become more and more important. My first contact with routesetting was at the 1991 World Cup in Nürnberg where a certain Wolfgang Güllich was setting the routes together with Kurt Albert and others. When these guys were routesetting from ropes back then, what did it look like? Maybe a bit like this:

 

Vintage Routesetting Technique

 

Some of us might have used techniques similar to this at a certain stage or actually still do.

 

When I started routesetting, everyone was using standard sport climbing practices. We thought, “Yeah man, climbing gym, cool, all good! No sharp edges, no cutting tools! We climb all the time with one rope, why would we need more than one rope for routesetting? We’re comfortable with height as climbers, no problem!” We felt invincible. We were teaching routesetters this way, we were routesetting this way ourselves, and we probably would still be routesetting this way if not for the wake-up call we got one day. A rope almost ruptured on a coworker of mine due to a sharp edge on the wall and luckily, we didn’t have to learn the hard way:

 

 

“Once in a lifetime” you say? Nope, this was not a singular event when it comes to damaged ropes. My team started to notice this happening with some regularity, and we determined that the hazards of a cut rope weren’t preventable. So, what do we do? Similarly to the CWA’s Work-at-Height standard, we apply techniques that are already used in other fields. We switched to a redundant way of routesetting and began teaching it this way from then on. Not only in Germany but also in other European Countries like the UK, Austria, Denmark, Italy, Switzerland, and France. The community is rethinking safety standards for the industry on a larger scale.

 

Routesetting has evolved along with the sport of climbing, the climbing community, as well as overall industry growth. You all know this! A climbing film winning an Academy Award, combined sport climbing being part of the Olympic family next year, and the level of awareness of climbing and the gym industry is growing faster than ever. We have to meet this awareness with a certain level of professionalism.

 

What does this mean for routesetting? We have to be aware of what we are doing and the bottom line for this is: we are not climbing when we are routesetting, we are working, and we have to act accordingly! I will not dig into the hazard analysis and the legalities – this has been done here before.

 

My point is the necessary shift in our mindset as routesetters – be it the Operations Manager, the Head Routesetter, or the routesetters on the team. It doesn’t take much to embrace this way of thinking and if you value your life, this is the best way. I am not only talking cut ropes but also human error, injuries, and medical issues. Do we really want to wait for an even bigger accident to finally see the obvious?*

 

I‘m on a mission. And my mission is to make the routesetting profession safer on a global scale. With the industry getting bigger, more gyms popping up everywhere, and more demand for awesome routes, new routesetters need to know what they are doing. We want to give them the tools to pursue a professional curriculum and keep customers from getting hurt.

 

In order for our industry to keep growing, we need to reduce risk in routesetting. What I personally want most is to have routesetting stay as much fun as it is right now, and that involves safety: not third, not second, FIRST! The foundation of routesetting is all about safety. Creating movement and climbing come after that.

 

*Editor’s note: As this post was being prepared, an accident occurred in Germany resulting in the death of a climbing wall worker named Gerhard Haug. Mr. Haug was conducting an inspection on the wall and fell from 16 meters (over 50 feet). It is not clear what kind of rope system was in use, but it was not redundant. There was apparently no rope attached to his harness. We will share further information if it becomes available.

 


From Climber to Worker: A Panel Discussion on Work-at-Height

Join Peter Zeidelhack and other routesetting leaders for a panel discussion of the Work-at-Height standard and the future of the routesetting profession during the 2019 CWA Summit conference. Register here.


 

Peter Zeidelhack Head ShotAbout the Author

Peter Zeidelhack has been a routesetter for 16 years, specializing in commercial routesetting and routesetting safety. He is Head of Routesetting Training for DAV (German Alpine Club), manager of two gyms, and responsible for routesetting in 4 gyms with a total climbing surface of 16.000 square meters.

 

Tags:  certifications  operations  OSHA  PPE  risk management  routesetting  routesetting management  staff training  standards  work-at-height 

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Member Spotlight: The Gravity Vault

Posted By Climbing Wall Association, Tuesday, March 12, 2019
Updated: Monday, March 11, 2019
Gravity Vault

Gravity Vault Founder Lucas Kovalcik was partway through grad school when he decided that New Jersey could use a climbing gym. Together with Tim Walsh, he opened the first Gravity Vault in 2005.

 

After four years, the pair launched a second location, and in 2013 the first franchisee-owned location opened its doors. Today, Gravity Vault numbers six locations in New Jersey, two in New York, and one in Pennsylvania. In the near future, Gravity Vault plans to open four new locations in four separate states.

 

We reached out to Lucas to learn about the challenges of managing locations numbering in the double digits.

 

CWA: Are there any lessons you learned during those first years that you took into the later years of expanding the franchise and opening new locations?

 

LK: If you think about the landscape 14 years ago, what people’s perception was even of indoor rock climbing, it was certainly more of an extreme sport. One where the perception of our industry from the banking world, the real estate world was not one of favor. I tell the story that our first landlord asked me the question: “So if I lease you this space, how are you going to get the rocks inside the building?” I still laugh at it today.

 

CWA: Were there any challenges that were unique to this area or to Gravity Vault?

 

LK: I think that we were fortunate (or unfortunate, however you want to look at it) to be part of paving the way a little bit. We used the small business administration, the SBA, for some of our first bank loans to open our first few locations. There wasn’t a lot of history, even on the national level, with the SBA. Once we got our first couple of deals, we had a number of people calling us as referrals and references looking to use our successful banking relationship (that was underwritten with the SBA) for other banks to look at as a model.

Climbers at Gravity Vault

One thing that was unique to us in New Jersey was that we were originally governed by the Department of Community Affairs…we were actually considered amusement operators, and carnies, if you will. I had a “ride operator” license to operate the ride that we call indoor rock climbing.

 

CWA: What’s the biggest challenge in managing different locations in the current era of GV?

 

LK: In having multiple locations around the east coast and in different markets, what is good for one gym or one market isn’t always good for another. So it’s really just continuing to find a balance of the right programming, which I use as an umbrella term for everything from our classes to camps to lessons to adult programs. There’s not one widget that fits all.

 

CWA: What do you think sets GV apart from other east coast franchises?

 

LK: We strive to be as much of a customer service-based facility as a climbing gym. We try to be extremely welcoming, to that beginning climber or to that seasoned climber. We want to be able to be an un-intimidating environment while being a challenging environment to the climber. That’s a delicate balance, and that’s what we’ve strived to do and continue to work on.

Gravity Vault Facility Interior

CWA: What projects are you most excited about for the future?

 

LK: I have a vivid memory of a family that was there from day one just to check the place out. The daughter joined our climbing team after a few times and had a knack and a natural talent. She went up to competing at the national level, and the whole family moved to Colorado. From being in Chatham, NJ, having never experienced climbing and never touched a wall, to falling in love with this sport, finding a talent, and moving across the country…it’s just exciting. It’s something that’s forever engrained as part of their life. In a way, we were part of it. So what I’m most excited about as we continue to grow and open more locations is exposing more people to the sport that I enjoy.

 

CWA: What value does GV get out of its CWA membership?

 

LK: I think having that peer-to-peer community to discuss, whether you’re operating a gym in the northeast or the southwest or the northwest or southeast…we all face a lot of the same challenges on a day-to-day basis. I think having a group of individuals that are like-minded, and having that peer-to-peer interaction, is important for any industry to continue to grow. Yes, we’ve gotten to this point, and we’ve grown, and we have the Olympics coming in 2020, and the sport will continue to grow. I think the CWA continues to offer a platform of support for everything from group insurance carriers to overall advice.

 

BECOME A MEMBER

 

Tags:  member spotlight 

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Let's Get Engaged!

Posted By Chris Stevenson, Monday, March 11, 2019
Climbing Gym Customer Experience

Employee engagement is a hot topic, and rightfully so. Companies that have a high level of success also have a high level of engaged employees. And no, I don’t mean vows and bridal bouquets. I mean “engaged” in the company’s mission statement and core values. Most companies don’t put a strong focus on creating a culture that engages employees. This is often because they don’t know how to do it. Before we get into the how, let’s look a little more at employee engagement as a whole.

 

There are three types of employees: engaged, disengaged, and actively disengaged. Engaged employees are the ones you want. Engaged employees work with passion and feel a profound connection to their company. They drive innovation and move the organization forward. Disengaged employees are essentially “checked out.” They’re sleepwalking through their workday, putting time – but not energy or passion – into their work. And actively disengaged employees aren’t just unhappy at work; they act out their unhappiness. Actively disengaged workers undermine what engaged coworkers accomplish. While engaged employees are the sought-after group in our facilities, research shows that they constitute only a small percentage of our work force, with the majority of employees falling into the other two categories.

 

So, what are the factors that lead to employee engagement? How can you engage your employees (without getting down on one knee)? Here are five keys to dramatically improve your employee engagement.

 

1. Fair compensation – All team members have to feel like they are being fairly compensated for their work. Make sure you do your research, and know what the going pay rates are for different positions. What a team member feels is “fair” may not be what the market dictates. That is important to know if you find them questioning their compensation. Even when explained and supported, the member may still feel under-compensated. Offer small incentives, raffles and contests to help combat these feelings, and couple these with the four other components provided herein.

 

2. Meaningful work – This starts with company vision, mission and core values. Your team members need to know these things and believe in them. It is important to constantly infuse those items into your team and into their work. That is global. Team members have to know that what they do as individuals matters, and has an impact on the bigger picture vision, mission and values. Even the most seemingly mundane tasks often have a deeper meaning. It's your job to make sure that everyone on your team understands the impact and importance of their respective roles and every task for which they are responsible.

 

3. Appreciation and gratitude – You can never show too much appreciation to your employees. While you infuse your company vision, mission and values, and stress the meaningfulness of their individual roles, cement it with appreciation and gratitude. Gallup research shows that, at a minimum, an employee should receive praise at least once every seven days. I recommend even more. If you have someone on your team that you can't praise at least once a week, it may be time to get him/her off your team. I also strongly recommend creating a “gratitude” system. Daily business routines can sometimes neglect opportunities for employee recognition. Create a checklist, reminders, excel spreadsheet where you plan and track the gratitude you express. When people hear me give this advice, they often ask if that minimizes or trivializes the concept of gratitude. It absolutely does not, as long as you are authentic. It simply reminds us to do something that may have slipped our mind when things get crazy.

 

4. Personal growth – Employees have an innate desire to be better. Learning and self-improvement drive engagement. Disengagement can begin the minute a team member feels as though growth has stopped. Find ways to make sure that your employees are always growing in their work environment. That can come from reading, webinars, podcasts, conferences and more. Empower them to take part in some decision-making, and to handle certain things on their own. Even taking the time to coach them up on a regular basis lets them know that you care about their improvement. When team members know that they are improving and growing the will stay actively engaged.

 

5. Winning – There is nothing more motivating and engaging than achieving a win. Find ways to put your employees in a position to achieve daily victories. Set them up for little wins and celebrate them. A team member should never leave a shift without having at least one win. In practice, this could be setting up KPIs (Key Performance Indicators) that can be reached on a daily basis. It could be as simple as empowering them to do a little extra for your members without having to ask permission. Find ways to make them the hero. If there is good news to deliver, a resolution to a problem that a member is having, or even some swag to give away, let your team member handle it. Hand them that win. Finally, in team meetings, start with asking them what their wins were for the week. Not only does that allow employees to celebrate achievements, it trains them to look for new and/or opportunities to accomplish!

 

Engaged employees “make” you. Disengaged employees, and, even worse, actively disengaged employees, “break” you. Try implementing some of the strategies above to make sure your facility is being made and not broken. None of the strategies above require much of a financial commitment. It just takes a little focus, attention, and time. It is well worth it. An engaged team leads to engaged members and that is the formula for success!

 


Employee Engagement Pre-conference at the CWA Summit

Want more employee engagement tips, tricks, and strategies? Don't miss Chris Stevenson's pre-conference workshop at this year's CWA Summit, Cultural Leadership: The Key to Employee Engagement and Motivation. For assistance adding a pre–conference to your registration, reach out to us at 720-838-8284 or events@climbingwallindustry.org.


 

Chris Stevenson Head Shot About Chris Stevenson

Chris Stevenson is the owner of Stevenson Fitness, a full-service health club in Oak Park, California. The club’s success is based on providing an unparalleled member experience, which centers on proper staffing, systematic operations, and world-class leadership. This success is reflected in the club’s Net Promoter Score, which is consistently in the high 80s (industry average is in the 40s). Chris is an international speaker who presents viable, applicable lectures that resonate with every audience.

 

Tags:  company culture  employee engagement  employee turnover  human resources  leadership  management  staff retention  staff training 

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Seven of the Best Citizen Climbing Comps in the US

Posted By Emma Walker, Tuesday, February 19, 2019
Best Climbing Competitions

Every year, more members are looking to test their skills as gym climbing grows in popularity. And for those with a competitive streak, there’s no better (or more fun) way to gauge progression than a competition at their local gym. Rallies and meetups at iconic climbing areas are all the rage—just look at the Hueco Rock Rodeo and 24 Hours of Horseshoe Hell, for example—but why should outdoor crags have all the fun? If you’re looking to start a comp at your gym, look to these seven citizen comps for inspiration.

 

Portland Boulder Rally

The Portland Boulder Rally, held at The Circuit, is among the country’s most beloved climbing events. With a $10,000 cash purse (and tons of raffle prizes and swag being handed out), it’s an aspirational event—and a chance for local boulderers to rub elbows with some of the top athletes in the game.

 

Yank-n-Yard

Albuquerque’s Stone Age Climbing Gym hosts the annual Yank-n-Yard, a major event for the Southwestern climbing community. In addition to the youth comp and competitive categories, there’s an affordable citizen comp—not to mention a beer garden, live music, and awesome after-party, complete with a dyno comp and slacklining.

 

Back2Plastic

Momentum’s Lehi, Utah location looks forward to the Back2Plastic citizen comp every year. The low-key redpoint format, along with four ability-based categories and a masters division, make Back2Plastic a super-approachable comp for members of all ability levels. Momentum Lehi makes the most of its comp night by hosting a “mega demo” and sale on tons of shoes and gear.

 

BKBDay

Brooklyn Boulders throws itself an annual birthday party in Chicago, and it’s not your average climbing comp. BKBDay pulls out all the stops and puts on circus and acroyoga performances, a highline, and sponsored food and drink. The party kicks off with a Do-or-Dyno competition and gives half the proceeds from comp t-shirt sales to the Access Fund.

 

Deadpoint

Salt Lake City’s The Front knows how to throw a Halloween party. Their annual, cleverly-named Deadpoint comp takes place at the end of October, and although there’s a “monster” cash purse, the most coveted prize is the Best Costume honor. (You’d be amazed at the intricate costumes people can boulder in—Disney characters, the Hulk, you name it.)

 

Touchstone Climbing Series

The gym that serves America’s most populated state has community climbing comps down to a science. The Touchstone Climbing Series runs for nine months of the year, and holds events for a wide array of skill levels, both on boulders and ropes. Each gym hosts its own self-scored comp throughout the series, complete with pizza and beer. Events are free for members of its gyms—and just $25 otherwise: a great way to draw in non-members.

 

Iron Maiden

As women’s climbing events and festivals become more popular, there’s increasing demand for women-only competitions, too, and the Iron Maiden delivers. An offshoot of MetroRock’s successful Dark Horse Bouldering Series, Iron Maiden offers team and individual competition. The all-ladies comps (and the fact that the gym has historically donated proceeds to a nonprofit organization) have generated great PR for MetroRock.

 

With the hundreds of climbing facilities now operating in the US and Canada, there’s no shortage of amazing programming and citizen comps out there! What other comps stand out to you? Leave us a comment below to share your thoughts!

 

Emma Walker Head ShotAbout Emma Walker

Emma Walker is a freelance writer, editor, and an account manager with Golden, Colorado-based Bonfire Collective. Emma earned her M.S. in Outdoor and Environmental Education from Alaska Pacific University and has worked as an educator and guide at gyms, crags, and peaks around the American West.

 

Tags:  climbing culture  community development  competitions  customer experience  customer service  marketing  programming  women 

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