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Nurturing Connections: A Gym Owner’s Experience at CWA Meetings San Francisco

Posted By Alex Chuong, Wednesday, January 8, 2020
CWA Meetings San Francisco Management Track

A few months ago, the CWA held a professional development event at the Planet Granite in San Francisco – part of the CWA Meetings regional events program. As the owner of a brand-new gym trying to figure out how to be a gym owner, routesetter, and instructor all at the same time, I was excited for the opportunity to connect with and learn from other professionals in the industry.

 

There were so many things that I took away from the experience, but one of my favorite parts was just being in a room full of other people who are just as passionate as I am about the indoor climbing experience. It was nice meeting, learning from, and connecting with industry professionals representing every gym in the Bay Area and even as far as Tahoe. There was even one person who came from overseas to attend this event.

 

There were three different content tracks that we could choose to attend during the event. They were the management/operations staff track, the routesetters track, and the adult/youth instructors track.

 

As someone who is involved in all those aspects at Oaktown Boulders, I wanted to attend all of them! But I ended up choosing the management track. Oaktown Boulders is a very young company, so as we continue to grow and the industry continues to evolve, I wanted to learn how to build a strong foundation in the business operations side.

 

On day one of the event, the business operations workshop was led by Chris Stevenson, former Red Ranger of the Power Rangers. Now, he owns and operates Stevenson Fitness, which consistently rates very high in customer reviews in the world of fitness clubs. In these sessions, we not only learned about his journey of starting the business, but also all the important lessons he learned along the way before becoming so successful.

 

Chris really emphasized that the reason his club is so successful is because of how they treat their customers and clients. Their number one priority is to provide a good experience for their members. Chris gave us great methods to not only measure member experience, but also how to enhance the member experience at our own gyms. This was especially pertinent to me — Oaktown Boulders is very young, and it made me realize how important it is to make the member experience core to our gym from the very beginning.

 

On the second day of the event, I hopped tracks and attended the breakout session for coaches and instructors led by Patrick Brehm of the Headwall Group. In this session, Patrick led us through how to have effective program planning at our gym. He shared creative games and exercises that he has used with kids before and we talked about how we can implement these in our programs. We then put the lesson into action and created plans for our own programs.

 

It was so much fun being a part of this session because everyone was so passionate about their own kids and youth programs. Collaborating and sharing fun games that we’ve done with the kids to keep them engaged and learning was my favorite part. I’ve already been able to try out a few of these games with our youth team at Oaktown Boulders and it’s been a huge success.

 

Overall, the CWA Meeting in San Francisco was an amazing opportunity to meet others in the industry and be re-inspired by everyone there who shares the same mission—to improve the experience of the members at their gym. Leaving the event, I had a renewed sense of hope for the future of the sport because there are such caring and amazing people behind the scenes trying to make it better.

 

Going back to work, I feel equipped and excited to start implementing all the things I learned to grow Oaktown Boulders and make it a truly wonderful and unique community.

 

Alex Chuong Head ShotAbout the Author

Alex was born and raised in Oakland, CA. After going away for college at UC Davis, he came back to Oakland and got into rock climbing, which has been a huge part of his life ever since. When the opportunity to start routesetting and coaching at the climbing gym that he frequented opened up, he jumped at the chance to give back to the community that had given him so much over the years. As he worked at the gym and watched this sport change people's lives, he realized that there was a huge need for something like this in his neighborhood back in Oakland, which is why he opened Oaktown Boulders.

 

Tags:  business development  customer experience  customer service  CWA Meetings  employee engagement  leadership  management  operations  programming  staff training 

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Self-Care for Routesetters (and Anyone Experiencing Burnout)

Posted By Amanda Ashley, Thursday, January 2, 2020
Routesetters Need Self Care Too

Routesetters can work in many different scenarios – part or full time in a gym, setting for comps, freelancing for private clients, they can travel or stay in the same location or a combination of all those scenarios. The dynamic nature of the work can have routesetters juggling a lot – changing schedules, administrative duties, meetings, sorting out crew problems, and looking for work in addition to the physical labor of putting up new routes and stripping old ones.

 

Balancing the unique physical, creative, and administrative workload of routesetting creates prime conditions for burnout, which is on the rise generally. For more in-depth information on burnout culture, check out our previous post, Burnout Culture: Defining the Problem and Potential Solutions for Climbing Gyms.

 

According to the The World Health Organization (WHO), burnout is chronic workplace stress and has been attributed to ‘Workism’ by Psychology Today. Workism is the belief that “work is not only necessary to economic production but also the centerpiece of one’s identity and life’s purpose; and the belief that any policy to promote human welfare must always encourage more work.”

 

In other words, when work takes priority over other aspects of life such as family, friendships, health, and fitness, not only do those aspects of life suffer, so does your work, creativity, and productivity. It can be a self-defeating and unending cycle.

 

Why Addressing Burnout Is Important

What happens when you experience fatigue and burnout? When you are fatigued, it is harder to perform your job and can increase your risk of injury. When you experience burnout, any creativity and enjoyment you experience in your work can be elusive. Fatigue and burnout also affect all aspects of your life, not just your work.

 

Often it takes a wake-up call either in the form of injury or an event in our personal lives to make us realize the toll that a demanding schedule and intense physical labor can take on our bodies and lives, but you don’t have to wait until everything falls apart. You can implement self-care strategies easily into your everyday life and work schedule.

 

How do you know when you are burnt out? You might experience lethargy and lack of motivation or interest in your work. Making time to accomplish your job responsibilities can seem impossible.

 

While there will be times when work takes over, burnout is a chronic experience, meaning that it's ongoing and can worsen over time. You don’t have to guess if you are experiencing burnout, you can assess yourself.

 

What Is Self-Care?

The antidote to burnout is self-care. Self-care is often misused to justify indulging in pleasure activities and might make you cringe at the thought of trying it.

 

However, make no mistake, self-care is not indulgence or engaging in frivolous activities. It is essential for mental, emotional, and physical well-being. Self-care is a set of skills that reduce anxiety and stress and promote relaxation.

 

Self-care is any activity that we do deliberately in order to take care of our mental, emotional, and physical health. Although it is a simple concept in theory, it can be hard to implement, especially if you already feel overwhelmed and stressed.

 

But good self-care is key to overall well-being and professional fulfillment. Thinking of self-care as skills that you can learn provides a pathway to being able to more effectively cope with or even reverse the symptoms of burnout.

 

Essential Self-Care Skills

1. Time Management

 

Time management establishes boundaries between your work and personal life, while also improving how you spend your time at work. Time management can be as simple as implementing a calendar for your shift and how you will use your time in the gym, or you can schedule work, personal life, sleep, and other activities.

 

The hardest part of time management is adhering to the schedule that you create. Effective time management doesn’t schedule every minute of the day with activity, you will need to learn to block time that you can use to recharge.

 

Make sure you set realistic and attainable goals, and be willing to review and adjust how you are using your time to get the results you want.

 

2. Exercise

 

The physical work of routesetting can leave you exhausted when you experience burnout, but making time for exercise is essential to combatting the effects of burnout. Exercise reduces stress and improves sleep.

 

Exercising when you feel burnt out doesn’t have to be intense – in fact it shouldn’t be. Start with 30 minutes and build up. Try going for a walk outside or restorative yoga. Pay attention to how your body feels and do forms of exercise that lessen stress.

 

3. Sleep

 

The National Sleep Foundation defines sleep as, “an active period in which a lot of important processing, restoration, and strengthening occurs.” During times of stress, it can be notoriously hard to get the recommended 7-9 hours of sleep, however adopting sleep solutions can help set you up for sweet dreams instead of restless nights.

 

Sleep solutions teach you how to create a supportive sleep environment. For example, consider creating a sleep schedule, using soft light to prepare your body for sleep, and establishing a relaxing bedtime ritual.

 

4. Nutrition

 

When your body is experiencing stress, nutrition can support your physical health. Harvard Health promotes eating a whole food, plant-based diet and recommends staying away from processed carbohydrates that are inflammatory, sugar-spiking, and insulin releasing.

 

Instead, they advocate to “aim for things that grow on plants or trees. The more colorful the fruits or vegetables, the more vitamins, minerals, and antioxidants they have and the healthier they are. Vitamin pills and other supplements just don’t work as well. We don’t have to be perfect, but the more plant-based our diets are, the better.”

 

Self-care looks and feels different for everyone; develop your self-awareness as you apply these skills to your life and learn what works for you.

 

Amanda Ashley Head ShotAbout Amanda Ashley

Amanda Ashley is a writer, climber, and a climbing mom. From her early days spent training on the musty community woody in The School at the New River Gorge to training in modern mega climbing gyms all over the West, she's seen the rise of climbing gyms and the evolution of routesetting up close and personal for the past 20 years. Amanda writes about climbers, routesetting, changes in climbing movement and performance, and the climbing industry. Amanda's work has appeared in Climbing Magazine, Climbing Business Journal, and the Utah Adventure Journal.

 

Tags:  company culture  employee engagement  employee turnover  human resources  leadership  management  routesetting  routesetting management  staff retention 

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Burnout Culture: Defining the Problem and Potential Solutions for Climbing Gyms

Posted By Amanda Ashley, Tuesday, December 10, 2019
Burnout Culture in Climbing Gyms

Burnout as defined by The World Health Organization (WHO) is a syndrome that occurs as the result of chronic workplace stress. Burnout isn’t a temporary experience – in fact, it has become a societal epidemic that can have negative impacts on your business.

 

With 1 in 5 employees reporting they experience burnout, your gym might already be experiencing the effects of burnout. We’re going to look at what burnout is and what you can do if your staff experiences it.

 

Burnout: What Does it Look Like?

When you’re concerned your staff is underperforming and lacks motivation, it’s important to determine their stage of burnout in order to implement a strategy to reduce the negative impact on your business.

 

Burnout has been added to the WHO’s International Classification of Diseases and has three characteristics, as defined by the WHO:

  1. feelings of energy depletion or exhaustion;
  2. increased mental distance from one’s job, or feelings of negativism or cynicism related to one's job;
  3. and reduced professional efficacy.

While staff can experience different symptoms, there are five common stages of burnout:

  1. Honeymoon: The experience of commitment, energy, and creativity.
  2. Onset of Stress: The occasional experience of tough and challenging days here and there.
  3. Chronic Stress: The consistent experience of every day being tough and challenging, depleted energy, anxiety, and lack of focus.
  4. Burnout: The occasional experience of lack of motivation & creativity, low energy, pessimistic outlook, irritability, self-doubt, and isolation.
  5. Habitual Burnout: Consistent and chronic mental and physical fatigue, depression, neglect of personal needs, and loss of motivation and creativity.

The Causes of Burnout Culture

According to Harvard Business Review, a workplace that doesn’t promote a healthy work/life balance is at the highest risk of experiencing burnout culture. While individuals experience the consequences of burnout, the underlying cause of burnout is due to the organization’s overall workplace culture and being trapped in the busyness paradox.

 

The busyness paradox conflates the state of being busy (for example, getting sidetracked with low value tasks or running around putting out fires all day) with producing high quality work based on intentional strategic purpose.

 

Given that busyness is often looked at as a badge of honor, what steps can you take to shift how your organization approaches productivity and ultimately improve your workplace culture?

 

Managing Burnout in the Gym

Research shows that known costs of turnover can be as much as 33% of an employee’s annual salary, in addition to hidden costs such as reduced productivity, dissatisfied gym members, lowered staff morale, and compromised workplace safety. Managing staff burnout not only reduces negative impacts on the bottom line, but also supports a dynamic and positive gym culture.

 

The good news is that burnout is preventable when you focus on the key elements that you can control in your gym:

  • Labor
  • Performance
  • Morale

Labor, performance, and morale are measurable metrics that need to be tracked from an employee’s start date and throughout their employment. Effective and consistent HR management can reduce and eliminate burnout. It is not enough to guess if your staff is struggling, you need data that includes:

  1. How many hours they are working: Easily tracked through payroll and corrected through effective scheduling.
  2. What their performance is: Determined through reviews and underperforming staff can improve through training and mentoring.
  3. The state of their morale: Established through an employee survey that addresses how the staff feels about working, the working conditions at your gym, and what the staff wants to see improved.

It is important to know which factor(s) are contributing to burnout. For instance, a staff member not working excessive hours with good morale and low performance may need additional training or mentoring. Likewise, a staff member with great performance and low morale may be working too much.

 

Once you determine how much each potential factor is contributing to burnout, work with your staff to implement a remedy. Most likely, each factor will have some play in burnout and working to remedy even one factor can help lessen the overall impact of burnout.

 

While you can use metrics to gauge what needs improvement, do not forget basics like communication and interacting with staff, especially when you host comps or events in your gym.

 

Planning is crucial to getting back to the day-to-day after a special event. “Having a plan to make the workload manageable before, during, and after an event is mandatory if you want to ensure that events have minimal impact on a commercial facility and its routesetters,“ says Brad Weaver from Thread Climbing. “Having a plan in place and communicating that plan to the setting team and the gym staff helps set everyone’s expectations and helps reduce the stress on everyone involved.”

 

The bottom line is that though burnout is an individual experience, it’s generally a problem with the company, not the person. Depending on the size of your gym and how widespread your burnout problem is, it may be necessary to implement proactive cultural changes to how your business operates so that you are not constantly reacting to chronic cases of burnout in your staff.

 

Amanda Ashley Head ShotAbout Amanda Ashley

Amanda Ashley is a writer, climber, and a climbing mom. From her early days spent training on the musty community woody in The School at the New River Gorge to training in modern mega climbing gyms all over the West, she's seen the rise of climbing gyms and the evolution of routesetting up close and personal for the past 20 years. Amanda writes about climbers, routesetting, changes in climbing movement and performance, and the climbing industry. Amanda's work has appeared in Climbing Magazine, Climbing Business Journal, and the Utah Adventure Journal.

 

Tags:  company culture  employee engagement  employee turnover  human resources  leadership  management  operations  staff retention  staff training 

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Creating a Positive Workplace Culture for Safety in the Climbing Gym

Posted By Aaron Gibson, Tuesday, December 3, 2019
Safety Culture

In this article we will take a look at how we can take a positive approach to creating a culture for safety in the climbing gym environment. At the end of the article, be sure to download our one-page quick reference guide to developing a safety program.

 

The term “Safety Culture” was coined by the International Nuclear Safety Advisory Group following the nuclear disaster at Chernobyl in 1986. In their summary report, ‘safety culture’ was pointed to as an underlying cause for the catastrophe. It was used as an explanation for the attitudes, actions, and systemic failures that led to the cascading effect of failures.

 

Over the years, ideas about ‘safety culture’ have evolved with research but the concepts, application, and understanding of what creates a broader “culture for safety” remain vital.

 

The Case for Workplace Safety

First, it is important to distinguish between those risk management issues that we deal with at a customer/patron level versus those at an occupational level. A customer chooses to accept a certain level of risk, most often via a liability waiver, in order to participate in climbing activities.

 

Juxtapose this with an employer who has a duty, to maintain a workplace free from recognized hazards “likely to cause serious physical harm or death” and “comply with occupational safety and health standards.”[1] Likewise, each employee must also comply with health and safety rules, regulations, and standards, in addition to gym policies and procedures.

 

Besides the legal obligation that workplace safety is a requirement, there are other worthwhile reasons to move towards a pro-safety workplace.

 

Morally, it’s the right thing to do! Climbing gym employees and employers are often a collective of fellow climbers and friends. In such a community, we look out for each other.

 

Another reason is that there’s a business case for safety. A recent study found that workplace safety influences customer satisfaction, “suggesting that there are likely spillover effects between the safety environment and the service environment.”[2] This study showed that customer satisfaction and a company’s safety climate and injury rates were “significantly correlated.”[3]

 

Although the research was conducted in the electrical utility industry, and no specific research has been conducted correlating climbing gym customers and worker safety, it’s worth considering the parallels within service industries as a whole. Anecdotal evidence suggests that when employers take the safety of their employees seriously, they benefit through customer loyalty. In other words, a safe gym environment translates to a safer environment not only for your employees but to the customer as well.

 

Finally, a good safety program reflects a level of professionalism. Climbing walls/gyms in the modern age are legitimate operations that offer lifelong careers and provide health and fitness opportunities for generations of climbers. Employees are looking for opportunities for growth and desire to have lasting employment in a professional environment. Having written programs and systems in place is a key component for demonstrating that employee safety, health, and wellbeing are core values.

 

Safety Culture Characteristics

Looking to lessons from the nuclear power industry again, they identified five basic characteristics of a culture for safety that we can adapt to the climbing gym environment:[4]

  1. Safety is a clearly recognized value
  2. Accountability for safety is clear
  3. Safety is learning driven
  4. Safety is integrated into all activities
  5. Leadership for safety is clear
Safety Culture Characteristics

Each of these characteristics has specific attributes that contribute to sustaining safety culture.[5] For example, in order for safety to be a clearly recognized value (item 1), safety conscious behavior must be socially acceptable and supported by the employer and employees alike.

 

Item 3, “Safety is learning driven,” means that a questioning attitude prevails, that learning is encouraged, and assessments are used and tracked.

 

And for item 5, “Leadership for safety is clear,” the commitment to safety should be evident at all levels, and management should build trust to ensure continual openness and communication with individuals.

 

Positive Safety Leadership

Management reacting solely when there is an incident is short-sighted and ineffective. In a reactive safety environment, employees hide or do not want to report an injury for fear of retaliation or punishment. Consequently, blaming an employee rarely results in a positive outcome or a safer workplace.

 

Instead, management should take a proactive approach to make accountability a positive not a negative. Rather than focusing on blaming someone for a mistake, focus on what it takes to remedy the situation and enabling workers to practice safe work habits.

 

Accepting that hazards are inevitable and there is always the possibility of an accident, involve employees and work towards solutions that are meaningful to them. Positive reinforcement does not mean incentivizing employees for safe work but instead rewarding them through recognition and praise when someone does something well.

 

Measuring Safety Progress

Data have shown that there can be prolonged periods of time between incidents, but an unsafe working environment can still exist. The traditional approach, simply measuring accident rates is not a good means of determining if you have a sustainable safety program.[6]

 

In order for us to confirm that we are on the right track with our safety program, we have to be able to measure key components of the program.

 

Good data begins with selecting the right things to measure. Focus on measuring positive performance aspects of your program like:[7]

  • Safety Activities
  • Participation Rate
  • Perceptions
  • Behaviors
  • Conditions

Track the behaviors of workers on things like accident prevention, reporting unsafe situations, taking corrective action, wearing personal protective equipment (PPE), and participating in training. For example, track the use of protective eyewear rather than the number of eye injuries.

 

Gym Program Areas

Below are some of the program areas that may be relevant to your climbing wall or gym. This is not a comprehensive list as activities vary among facilities, so it is important to consider all the potential hazards and program areas.

 

Within each of these areas there are specifics that need to be tailored to the facility while keeping in mind OSHA regulations, state and local laws, insurance requirements, and industry standards.

  • Fall Protection – Comprehensive for routesetters and awareness level for other employees. Include training on dropped object prevention.
  • Portable Ladder Safety
  • Eye Protection
  • Hearing Protection
  • Emergency Action/Response Plan
  • First Aid/CPR
  • Aerial Lift Safety
  • Spill Response
  • Slips/Trips/Falls
  • Access/Egress

Example Scenario

Take a look at the following situation and consider the questions that follow:

 

A loose hold on a top rope climbing wall is reported to the front desk staff person by a member. Unfortunately, no routesetter is available but the staff person, who has some experience tightening holds, is eager to help, and takes it upon themself to address the issue. In an effort to tighten the hold quickly the staff person avoids getting a stepladder, extension ladder, or using a harness/rope system and instead climbs about eight feet high. In the course of tightening the hold with an impact wrench, the staff person slips from another loose hold, lands awkwardly, and seriously injures their back.

  • What contributing factors might have resulted in this accident?
  • What areas for improvements are there?
  • If you were in a management role how would you communicate with the employee? How would you communicate with other staff?
  • What can be learned from and improved upon from this incident and how is that communicated?
  • What other proactive measures might be considered going forward?

Clearly, the intentions of the staff person were good, as they were attempting to demonstrate good customer service and be proactive in remedying the situation on their own. But unfortunately, the choices the staff person made resulted in their injury.

 

For this situation a number of other variables would exist based on the facility itself. We might want to explore if there was a system or rule in place for who is authorized to address climbing wall maintenance. From there we could determine if the person was authorized to tighten holds and if they had the appropriate training. Other things we would want to look at would be the standard work practice for climbing wall work, do we allow someone to climb and set or should they be working off a ladder, lift, or via a harness and rope system?

 

Unfortunately, sometimes we do not know there is a weakness in our program until something goes wrong. Part of moving towards a culture for safety includes anticipating various types of incidents and proactively addressing them, but that’s not always possible. We have to accept that even the best programs can have gaps and take a productive approach.

 

In this case, the focus would be on improving the systems, communication, and training that can prevent future incidents from occurring and then tracking those changes going forward.

 

In Conclusion

Maintaining a positive safety culture is a process. There will always be pitfalls and areas for improvement.

 

The National Safety Council sums it up best by stating, “In an organization with a positive safety climate, where safety does not take a back seat to productivity, employees are likely to believe they have permission to do things right. Doing things right is a permeating value in a work unit that is likely to reach into several domains of work behavior, some of which influence the quality of work.”

 

Download our cheat sheet for a quick-reference resource containing guidelines for developing a safety program!

 

References

  1. OSHA General Duty Clause
  2. Does employee safety influence customer satisfaction? Evidence from the electric utility industry, P. Geoffrey Willis, Karen A. Brown, Gregory E. Prussia, 2012, Journal of Safety Research
  3. Can Worker Safety Impact Customer Satisfaction?, Laura Walter, EHS Today
  4. Chernobyl: 30 Years On - Lessons in Safety Culture, Aerossurance
  5. Culture for Safety, International Atomi Energy Agency
  6. Building the Foundation for a Sustainable Safety Culture, Judy Agnew, EHS Today
  7. 5 New Metrics to Transform Safety, Terry L. Mathis, ProAct Safety

Resources

 

Aaron Gibson Head ShotAbout Aaron Gibson

Aaron is a climber of over 27 years and an EOSH Professional specializing in fall protection, health, and safety. He holds a Masters of Science in Environmental Epidemiology & Toxicology and is an Associate Safety Professional (ASP) through the Board of Certified Safety Professionals. He has over fifteen years of experience in workplace and environmental health and safety serving local, state, and federal agencies as well as private industry. Aaron has applied his experience to the climbing industry as a safety industry consultant/expert, as well as a gym owner and manager, a USA Climbing coach, USA Climbing certified routesetter, CWA Climbing Wall Instructor Provider, and AMGA Single Pitch Instructor. You can contact Aaron at aaron@rockislandclimbing.com.

 

Tags:  company culture  customer service  human resources  management  operations  OSHA  risk management  staff training 

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Gender, Variety, and Growth in Routesetting

Posted By Willis Kuelthau, Monday, December 2, 2019
Jackie Hueftle Routesetting

As I’ve interviewed routesetters about their industry, topics that have come up over and over are diversity, variety, and professionalism.

 

A major piece of the puzzle is a setting crew that can set for diverse climbers—and that means a diverse crew. Many gyms lack setters outside the typical archetype of the tall male climber, especially female routesetters.

 

To get some perspective, I got in touch with one of the most experienced setters in the business. Jackie Hueftle has been setting for more than two decades as a competition setter, head setter, and everything in between. She currently works predominantly in her own climbing hold company, Kilter Grips.

 

WK: What role do you think diversity and variety play in routesetting?

JH: Diversity and variety are very important because climbing is about learning different moves, and the more moves you learn, the better you get at climbing (and the more fun it is!).

 

Diversity in size, strengths, and style of setters leads to the greatest diversity in movement which serves the entire gym population better by giving them stuff they are good at and stuff to work on in a variety of styles.

 

WK: Do you think homogeneity among setting staff is an issue?

JH: It can be; it depends on the gym and community. Even 5 5'10" tall 22 year old males can set totally different styles, and some of the reachiest setting I've seen has been from some of the shortest setters on my crews.

 

So basically diversity is good, but part of it is up to the setters and part of it is up to the owners/managers to give their setting crew the time and tools to experiment with different styles and create a diverse offering for their gym. Certainly having different sizes of humans is helpful to create more variety automatically.

 

WK: How much of a role does gender play in routesetting variety?

JH: It can play a big role, but it can also not matter either way. Traditionally certain genders were thought to have different strengths, but as more and more people break those molds it's becoming more about the setters' educations and efforts than their gender.

 

That said, like I said above about sizes of people, having people with different natural strengths and climbing styles is important, regardless of their gender. Perhaps it's better to consider adding newer climbers of both genders into the setting program, as with some training in setting and movement, they may be better able to empathize with the experiences of new climbers and therefore set stuff more appropriate to helping those people learn.

 

WK: What were some of the challenges of setting (or managing a setting team) as a female routesetter?

JH: Working events with an assortment of setters (with me as just another crew setter) was sometimes fine, but it also often I felt like I had to try extra hard for my opinion to be valued. A few times I stood behind my opinion and was later punished for it. I saw men in similar positions to me whose opinions were automatically more respected than mine. So that was frustrating.

 

Also, it seems like in the climbing hierarchy, being the strongest is always overvalued, and I was never the strongest. The strongest climbers don't always set the best routes or take the time to consider all the aspects of a route or a comp. On a crew you need many types of setters to create the best product.

 

Despite that logic, strength automatically wins socially in climbing/setting and so I have seen setters defer over and over again to someone stronger than them even though that person might not be as conscientious. Some gyms have this problem and it becomes endemic, so unless someone steps in and actively changes the culture, these strongest setters can ruin the experience of the rest of the crew and also the customers.

 

Strong climbers can also be amazing, conscientious setters. It's worth recognizing that they may need to work extra hard to empathize with newer and weaker climbers and the overall needs of a customer base.

 

Personally, as I got older and ran my own crew I didn't feel I had many challenges that were based on my gender. The Head Setter's main jobs are to be organized, to make sure tools and supplies are available, to educate, to give direction, and to integrate the setting department with the rest of the gym. We run 4+ big events a year at The Spot, so when I was Head Setter there we had a lot of room to do fun things during comps and then have a good regular rotation to meet our customer base's needs. I was doing most of these things before I even took over as Head Setter, and a while after that pretty much my whole crew was people I'd hired, so they worked for me as they'd work for any manager.

 

WK: Were there any advantages to setting (or managing) as a female routesetter?

JH: To some degree being a different gender than most of the crew made it easier to step out of the social hierarchy I mention above. I was also about 10 years older and way more experienced than most of them. Also, we focused on the customer base's needs, and those needs were pretty easy to identify and meet through organizing the program. So I guess advantages might be a penchant for administration, though you'll find plenty of men with those skills as well.

 

WK: Do you think there are any factors discouraging women (and other underrepresented groups) from becoming routesetters?

JH: Sure! The work is physical and doesn't pay super well and in some areas the culture isn't good as far as conversation topics. Many gyms are in stages of transition as far as professionalism and safety go.

 

It can be intimidating to start setting or hard to get a chance to start, and when you start setting you need to spend a lot of time learning, and of course being strong enough to carry big ladders and forerun a good portion of the climbs is useful, so there is a bit of a barrier there — though as I mentioned, I think that different people can still make very valuable contributions to a team even if they are not the strongest member.

 

WK: What can gyms, management, or other setters do to counteract those factors?

JH: Foster talent in your own program and have programs to attract and improve new talents. Have public clinics, allow non-setters who are interested in setting to forerun with the group, wash holds, and learn other setting related tasks to see if they're willing to work hard and would be a good fit.

 

For your own team, have clinics (self-taught or with outside talent) to help them improve, and then build in learning time in your program so it's not just about how many problems/routes you can set and how quickly, but how you are using the skills you're learning at the clinics and how good the end product is.

 

Give your setters plenty of feedback and reviews, let them explore new ideas, give them time to practice new skills, and support them in professional development.

 

Work with your team and it will be a better team that is more receptive to new team members and creates a better end product for your customers.

 

WK: As routesetting becomes increasingly professionalized, do you think the demands on routesetters will increase?

JH: Definitely. Setters have huge responsibility to help craft the customer experience at gyms, and gym management has a responsibility to support the setting program with resources and information — with holds, tools, time to organize and focus on employee health and wellness, and access to continuing education.

 

WK: Climbing’s popularity continues to rise — do you see any major changes for routesetting (or the sport as a whole) on the horizon?

JH: Setting will continue to get more professional, both in safety practices and in organizational practices and product output. There is a ton of room to improve still and many people are motivated to push our industry and trade to the next level.

 

WK: The conversation around inclusivity in climbing can be polarizing. What do you think is most important for gyms, setters, and climbers moving forward?

JH: We need to throw out the old narrative that climbing should be super sandbagged and is always a man contest and only outdoor climbers are real climbers. Indoor climbing is a great sport for fitness and social interaction. Many new climbers may only ever climb inside, and that's ok. The more we can support this side of climbing, the more positive this growth will be for climbing as a whole.

 

Willis Kuelthau Head ShotAbout the Author

Willis is the rare local who was actually born in Boulder, Colorado. He attended Williams College and works as a freelance writer out of Providence, Rhode Island. When he's not writing, you'll find him rock climbing, playing with his cats, and drinking too much green tea.

 

Tags:  company culture  employee engagement  human resources  leadership  management  routesetting  routesetting management  staff training  women  workplace diversity 

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5 Ideas for Making Your Gym More Eco-Friendly

Posted By Megan Walsh, Friday, November 15, 2019
Climbing Gym Birthday Parties

Foundations are being laid for new gyms across the country and more folks are roping up to maneuver monocolor routes than ever before. Private capital, blockbuster movies, and the inclusion of rock climbing in the 2020 Olympics are creating a boom in the industry.

 

At the same time, the United Nations Intergovernmental Panel on Climate Change (IPCC) has released reports about the state of our environment that are pretty grim. If we’re unable to shift away from carbon and curb emissions in the next decade, we’ll face consequences that will affect our crags, our public lands, and the cities we call home.

 

The synchronicity of these events leaves the climbing wall industry with an opportunity to innovate. As the industry grows, so does the opportunity to create sustainable business models that ensure a healthy future for our climbing communities, crags, and our overall environment.

 

Wall builders, gym owners, and marketing managers across the country agree that the climbing industry isn’t quite there yet in terms of sustainability–though we have made progress from the days of toxic handholds and standard fiberglass walls. And while it’s difficult for current gym owners to transition to sustainable wall-building or architecture standards, there are many low-hanging fruit opportunities to make your gym more eco-friendly and sustainable.

 

Offer Composting at Your Gym

In the United States, 30-40% of food gets wasted, and when that food ends up in landfills, it creates the greenhouse gas methane, which is about 28x more potent than carbon dioxide. None of that is good news.

 

But climbing gyms can be part of the solution. “One way gyms can be more sustainable is by offering composting services,” says Anne-Worley Moelter, co-owner of Movement Climbing and Fitness in Boulder.

 

Start by contacting your local municipality about bringing a compost bin to your gym. Then let members know to bring their compost next time they swing by for a session.

 

Use Efficient Hand Dryers

Not only are hand dryers a more economical choice than paper towels (paper towels cost roughly 1 cent per hand dry, while hand dryers cost between .02 and .18 cents), but they’re also better for the environment in terms of waste and deforestation.

 

When selecting hand dryers for your facility, it’s important to consider factors like energy consumption and efficiency. Older hand dryers can take a minute or longer to properly use and aren’t always more sustainable than paper towels due to their higher carbon footprint. But the new quick-drying airblade machines have one-third the carbon emissions of their older counterparts, and while the price might be slightly higher upfront, the lifetime cost can save you thousands.

 

Have Monthly Raffles for Folks Who Use Alternative Transportation

As a way to incentivize your members to create fewer carbon emissions on their way to the gym, hold a monthly raffle for folks who use alternative modes of transportation. Anyone who uses public transportation, bikes, or carpools can be entered into a raffle to win gear from your sponsors–like a new pair of climbing shoes, a rope, draws, or a chalk bucket.

 

“We hold an alternative transportation raffle each month and it’s always a success,” says Anne-Worley Moelter. It’s a great way for members to feel like they’re doing good for the planet while also having the chance to win something for themselves.

 

Update Your HVAC System

Air conditioning can be expensive and extractive in a space as large as a climbing gym. The area is too wide to properly cool and you’ll likely end up wasting electricity in the process while dealing with climbers who don’t have ideal sending temps.

 

Tommy Chandler, from The Front Climbing Club, says, “We use a swamp-cooler HVAC system which is way cheaper while also using far less electricity. It’s a great, sustainable option for large spaces like climbing gyms.”

 

Install Solar Panels on Your Roof

Thirty years ago, when gyms opened their doors in the US, solar power was outrageously expensive and a non-starter for owners. Now, solar panels are less cost-prohibitive and more accessible. While the price tag can still seem pretty steep, many municipalities and solar panel companies offer leasing options so you can either rent- or lease-to-own.

 

Unfortunately, this still isn’t an option in some cities across America, but in terms of sustainability, it’s one of the best ways to reduce your gym’s overall carbon footprint, while also saving money on your electric bill.

 

The Triple Bottom Line

When it comes to sustainability, it’s important to look at the triple-bottom-line: people, planet, profits. What’s good for one might not be good for the other, but the balance is essential. Building a gym in a specific area of a city might have greater social implications–even if sustainability choices are left out altogether.

 

Climbing gyms can make sustainable choices that in turn will make their members feel better about choosing your climbing gym as their third space.

 

Megan Walsh Head ShotAbout the Author

Megan Walsh is a freelance writer and social media consultant based out of Salt Lake City, UT. Her work has appeared in a variety of outdoor publications like Climbing Magazine, Utah Adventure Journal, The Dyrt, and Misadventures Magazine. When she's not writing or climbing, you'll likely find her curled up with a book near a campfire, backcountry skiing in the Wasatch, or watching re-runs of The Office.

 

Tags:  company culture  management  sustainability 

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Recap: CWA Meetings Hoboken

Posted By Emily Moore, Friday, September 20, 2019
CWA Meetings Hoboken Gravity Vault

Last week, the CWA continued its regional events tour with the latest stop at the Gravity Vault Hoboken. The conference was hosted out of the 25,000 sq. ft. facility and welcomed climbing industry professionals from fourteen different gyms between Quebec and Tennessee.

 

The management/operations attendees dug deep into optimizing customer experience with Chris Stevenson’s long-form workshop and problem-solved common issues in a series of gym manager roundtables. The routesetter attendees focused on forerunning communication skills, setting for customer progression, and technical product knowledge for working at height.

 

Roundtables are one of our industry’s most effective development resources. According to one attendee, “It was a great experience to see where others are in the industry and how they handle difficulties or opportunities.” These programs will continue to facilitate peer-to-peer dialogue among facility managers, routesetters, coaches, and other staff.

 

The CWA thanks The Gravity Vault for their support as a host facility. The CWA also thanks our program sponsors, PETZL, MyClimb, and Sterling for helping make these events possible.

 

Are you unfamiliar with the CWA Meetings program? Read on to learn about this exciting new initiative for our industry.

 

CWA Meetings Routesetters

 

What Are CWA Meetings?

CWA Meetings are professional development events. A ticket to a CWA Meetings event gives you access to:

  • One full day of workshops, for hands-on skills training
  • One full conference day, for discussion and lecture-based training

When you sign up for the event, you select a content track that best aligns with your role in a climbing gym. CWA Meetings offers training for:

  • Routesetters (routesetting staff or head routesetters)
  • Management/Operations Staff (front desk managers, gym managers, and gym frontline staff)
  • Adult/Youth Instructors (program coordinators, trainers, and commercial coaching staff)

 

Community Building

As regional events, CWA Meetings call in attendees from gyms in the surrounding area to connect and learn from each other. Building these relationships is an opportunity to strengthen our industry, broaden professional networks, and keep dialogue open among different climbing facilities.

 

Aside from the conference curriculum, CWA Meetings offers a Member Meetup, which invites gym staff from the region (not just attendees) to socialize and make new connections.

 

How Do CWA Meetings Differ from the CWA Summit?

Unlike the CWA Summit, which offers a broad set of content tracks and a full-blown trade show, CWA Meetings are highly focused on small group learning and building community.

 

CWA Meetings offer a unique opportunity to spend several days collaborating with industry peers in similar job functions. Upon registration for a Meeting, you select a track and then remain with that track from start-to-finish. The three tracks contain their own workshops, lectures, and roundtables in a highly engaged learning environment. The CWA selected top workshop facilitators and presenters who can offer a meaningful experience and help hone important skills for each attendee.

 

Additionally, the curriculum goals of CWA Meetings are largely suited towards early- and mid-career professionals. While upper-level management are best-served by the Summit, CWA Meetings are built for growth-oriented professionals who are seeking to increase their professional responsibilities through training, discussion, and certification.

 

Get Involved

The strength of CWA Meetings is based on a diverse representation of facilities and attendees at each event. Don’t miss out on taking part in year one of CWA Meetings!

 

Check out our CWA Meetings San Francisco event coming up October 21 - 25.

 

Register yourself or your staff today for CWA Meetings! If you have questions, you can email Emily Moore at emily@climbingwallindustry.org.

 

REGISTER

 

Tags:  certifications  CWA Meetings  leadership  management  operations  staff training  work-at-height 

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The Making of the 2018 Indoor Climbing Industry Report

Posted By Emma Walker, Thursday, September 19, 2019
Industry Report Behind the Scenes

Do you know how many check-ins the average climbing facility has each year? Or which programs the most successful climbing gyms offer? Until 2018, we didn’t know, either.

 

“One of the traditional roles of a trade association is to help members understand benchmarks,” explains CWA President & CEO Bill Zimmermann. “With no publicly-available data, we weren’t able to answer a lot of the inbound questions we were getting.”

 

That’s a big part of the reason CWA embarked on a year-long process to collect and analyze data from across the indoor climbing industry in 2018. It was a big step—the climbing industry has existed (and grown) for decades, but until now, we haven’t had good baseline information.

 

Benchmark studies allow business operators in mature industries—hospitality and fitness, for example—to understand their positions in the market and make decisions accordingly. Studies like these give stakeholders valuable insights, help them understand how they’re performing compared to others, make them better prepared for vendor negotiations, and help identify ways to increase revenue.

 

“This type of market intelligence helps us tell our industry’s story, which is useful for the general public’s perception of indoor climbing,” says CWA Marketing & Communications Manager Laura Allured, who was instrumental in initiating the industry research. At the beginning of this process, Allured conducted interviews with more than 40 people who represented member gyms. When she analyzed and categorized their responses, it was clear that industry research was a top priority.

 

The Process

Past attempts at industry-wide research were unsuccessful, in part because the lack of third-party analysis meant data was difficult to gather. With that lesson in mind, CWA set out to find a research partner with experience in survey design, data security, data analysis, and reporting. After an exhaustive search, CWA partnered with marketing research firm Campbell Rinker.

 

The next step was to set out a scope, including a mission statement and goals. Allured reached out to contacts across the industry to understand what sort of information would be useful to them. CWA contacts identified operations, marketing, facility profiles, programming, products and membership, risk management, and finance as the topics they were most interested seeing industry-wide research on.

 

From there, CWA and Campbell Rinker collaborated to develop the survey questions. Then it was time to figure out who should answer those questions.

 

“One big step in the process was identifying the ‘universe’ of gyms,” Allured explains. “When you’re studying a sample of a population, you have to understand how big the population is.”

 

CWA put together a list of climbing gyms in the United States and Canada using online resources and their existing membership list. The criteria facilities and companies needed to meet to be eligible to take the survey was simple: Gyms needed to be commercial climbing facilities, and climbing needed to be the primary activity conducted there. (In other words, climbing walls on university campuses or in rec centers fell outside of the criteria, since those business models are very different than those of climbing-centric facilities.)

 

Once they’d identified that population, CWA developed a marketing campaign to promote participation. Respondents opted into the study and filled out a form in order to participate, which allowed the researchers to validate that all responses truly came from eligible facilities.

 

Industry Value Sample Data

 

The Results

Over the course of six weeks, 123 facilities associated with 81 companies responded to the survey. (That sample size is about 23% of the total population of eligible American and Canadian climbing gyms.)

 

“Because climbing gyms exist in a competitive space, we had some work to do—we had to assure participants that there was a benefit to their participation,” Zimmermann says.

 

“One of the big questions business owners have when deciding whether or not to participate is around privacy concerns,” Allured agrees. That’s why Campbell Rinker was the custodian of the data from start to finish—it was collected via their online survey tool, and CWA staff and board never had access to the raw data.

 

Once the data was in, it was time to slice and dice, as Allured puts it, and look at the data from as many different angles as possible.

 

“Our goal was to create baseline performance benchmarks for gym operators, as well as offer some insights into what the most successful companies were doing,” Allured says.

 

The results of the report did just that. They shed light on the number of visits climbers made to gyms and how long they stayed, what challenges facilities faced and how much potential they had for growth, and what activities, classes, and programs they offered. Most importantly, they provided the benchmarks the indoor climbing industry has been missing.

 

Route Density Sample Data

 

“For all practical purposes, we’re still a very young industry, and we’ve grown rapidly compared to other recreational climbing segments,” says Zimmermann of indoor climbing. “It’s only been in the last few years that brands have really started to take notice of that growth—and the influence we have on new climbers—and this kind of research really helps with that.”

 

“We had a sense that that was the case, and now we have the data to prove it,” he adds.

 

What’s Next

The information contained in the 2018 Indoor Climbing Industry Report is a great first step—after all, we need those benchmarks to understand and grow the overall market. But there’s still more work to be done.

 

“We’ve gotten some feedback that looking at industry-wide data says very little for an individual gym owner about how their facility is doing,” Allured says. CWA has heard that concern, and they’re working to improve the process so the data can be categorized into more useful segments.

 

Working with a research team at Clemson University, the CWA launched the 2019 Indoor Climbing Industry Survey on September 10. If you haven’t already received an invitation from Dr. Bob Brookover, sign up now – participating companies receive a free copy of the $650 summary report! The deadline to complete this year's survey is October 3.

 

Sign Up for the Industry Study

 

Emma Walker Head ShotAbout Emma Walker

Emma Walker is a freelance writer, editor, and an account manager with Golden, Colorado-based Bonfire Collective. Emma earned her M.S. in Outdoor and Environmental Education from Alaska Pacific University and has worked as an educator and guide at gyms, crags, and peaks around the American West.

 

Tags:  data  industry research  management  operations 

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Top 5 Takeaways from Fitness Business Podcast About Investment

Posted By Laura Allured, Friday, September 13, 2019
Fitness Investment

A recent recommendation from Chris Stevenson led me to start listening to the Fitness Business Podcast. In addition to being a regular speaker at the CWA Summit and CWA Meetings, Chris is one of my favorite fitness industry experts, and his recommendation did not let me down.

 

Hosted by Chantal Broderick, the podcast is a gold mine of resources for fitness business owners and managers. The first episode I listened to was #249 How to Plan Your Business for Investment with Jon Canarick, Managing Director, North Castle Partners.

 

Specializing in the health, active, and sustainable living markets, North Castle Partners is a small cap private equity firm with current and former investments comprising well-known brands such as Equinox, Curves, Barry’s Bootcamp, and, in our industry, Brooklyn Boulders.

 

Coincidentally, the discussion touched on climbing gyms much more than I expected, including why Jon believes climbing has such a bright future. So, without further ado, here are my top five takeaways from this episode!

 

Takeaway #1 – The Investment Decision Starts with Management

When determining whether to invest in a business, Jon says it all starts with management. The connection between the entrepreneur and investor is the most important indicator of future success, including a shared vision and mutual trust.

 

It’s important to determine up front that both the entrepreneur and investor are excited about the business plan and the direction of the company. If there are any doubts, it may be an indicator that it’s not the right partnership.

 

Further, an investment is a partnership between the CEO/management team and the VC firm. That partnership must be built on trust, so both sides should participate in frequent, open, and honest communication.

 

Consider the type of relationship you might want with an investor before starting the process and think about the effort you’re willing to put into that line of communication on an ongoing basis.

 

Takeaway #2 – They’re Investing in Your Business Model, Not a Concept

This may not be the case for all VC firms, but North Castle invests in proven business models, not concepts. When considering investment opportunities, they look for proof points that demonstrate viability.

 

These include things like:

  • Cost and appeal of the product
  • Size of the market opportunity
  • Number of locations
  • Success in multiple geographies or types of markets
  • Being on-trend, but not a fad

Ultimately, they want to see that your business model is scalable and replicable, and that you’ve been able to make it successful on your own first.

 

Takeaway #3 – Owner Dependence Is a Red Flag for Potential Investors

One red flag that Jon watches out for is over-dependence on the owner, which is a potential threat to the scalability of the business. After all, the owner is only one person. It’s not sustainable for them to be deeply involved in all business functions all the time.

 

If the success of any given department or function relies too heavily on the owner, it could mean disaster when they step back to focus more on business expansion and development. For most potential investors, you’ll need to prove your business isn’t overly dependent on you.

 

If you want to test whether this is an issue for you, take an extended vacation. If your business isn’t stable enough to weather your absence, it’s owner dependent. For more information, check out Prometis Partners’ blog post, Owner Dependence: Is Your Business Overly Dependent on You?

 

Takeaway #4 – Climbing Is Not a Fad

Jon is unequivocal in his belief that climbing is here to stay, based on conversations with people inside and outside the industry, as well as his own experience.

 

When it comes to fitness fads, the bottom line is how effective the workout is. Fun workouts that don’t deliver results often turn out to be fads. Climbing is an effective way to strength train, and there’s strong science behind climbing leading to great fitness.

 

Beyond the fitness benefits, climbing is also a uniquely social activity. In the fitness industry overall, it’s rare to see folks interacting with each other during workouts – climbing turns that expectation on its head. Plus, climbing gyms are distinctive in the fitness industry for creating inviting social spaces and tight-knit communities.

 

Takeaway #5 – Venture Capital Is Not for Everyone

It's worth pointing out, venture capital has its pros and cons. It may be attractive to some small business owners, but it’s not right for everyone. According to Jon, “there’s nothing wrong with having a great small business that is successfully generating profits for that individual.”

 

According to an Inc. article about VC in the tech industry, there are four reasons that raising venture capital might be a bad move in some cases.

  1. Selling yourself to VCs can be a distraction from more important things, like attracting and retaining customers.
  2. The data shows average returns in the low single digits, suggesting that VC’s value-add may not be what you expect.
  3. You may have to give away ownership in exchange for capital, diminishing your decision-making abilities and independence.
  4. At least in the tech industry, the odds of being able to pay back the capital that was invested are low.

Listen to the Full Interview

There you have it, my top takeaways from the Fitness Business interview with Jon Canarick. For more from Jon, including tips for preparing to sell a business and his view on the future of the fitness industry, head over to the Fitness Business website now to listen to the full episode.

 

Laura Allured Head ShotAbout the Author

Laura Allured is the Marketing & Communications Manager at the Climbing Wall Association. Laura is the editor of the CWA's blog, Thrive, and also manages the CWA’s Industry Research Program, including the annual indoor climbing industry study. Originally from the Chicagoland area, she got her start climbing in 2012 at Vertical Endeavors and has been hooked ever since.

 

Tags:  business development  financing  investment  leadership  management 

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Oh Canada: My Experience at the First CWA Meeting in Calgary

Posted By Chris Stevenson, Wednesday, September 4, 2019
Updated: Thursday, August 29, 2019
Chris Stevenson Speaking at CWA Meetings Calgary

Photo by Matthew Huitma, commissioned by Calgary Climbing Centre

I have always believed that the most successful people in any industry are the ones that focus on consistent professional development. In fact, “grow through constant learning” is one of my company’s core values.

 

I learn in many different ways. I read daily. I listen to podcasts while I’m driving or working out. I follow thought leaders on social media. I use apps like Blinkist and Ted Talks. I subscribe to relevant blogs and newsletters. All of these diverse methods of self-improvement allow me to learn different things, in different ways, at different times.

 

While all of these modalities are fantastic, I have found that live events are the most effective method of learning. Live events provide a level of energy and engagement that cannot be found anywhere else. They allow you to build relationships with other industry professionals. You simply can’t beat a well-executed live event.

 

I have been a part of the climbing industry for several years now, including workshops and keynotes at the annual CWA Summit for the last three years. If you haven’t attended this event, make it a priority. I present at events all over the world and the Summit is truly one of my favorites.

 

A few weeks ago, I had the privilege of presenting at the CWA’s first-ever regional event in Calgary, Alberta, Canada. This event was special. There were three things that stood out; the intimate workshop, the brewery (yes, the brewery) and the keynote with a roundtable.

 

Intimate & Focused Workshop

On the first day of the event, I ran a full-day workshop at the Calgary Climbing Centre Rocky Mountain, which is an absolutely beautiful state-of-the-art facility. When I arrived at the gym for the workshop, the energy was off-the-charts. I mean, just feast your eyes for a moment on this striking outdoor wall!

 

Gloves for Hand Protection

Photo courtesy of Musson Cattell Mackey Partnership, Architect Renante Solivar

 

The workshop was one of the best I have ever facilitated; and it wasn’t because of me. It was because of the smaller setting and focused group of attendees. In this context, everyone participated, which created a platform for diverse perspectives and in-depth discussions.

 

I know that I have some good things to teach, but the amount of sharing and discussion that occurred was just as valuable, if not more. There were healthy debates and discussions. The information-sharing was uniquely fantastic. I was the facilitator and I learned a ton. It was amazing.

 

CWA Meetings Management and Operations Track

Photo by Matthew Huitma, commissioned by Calgary Climbing Centre

 

Time to Unwind at the Brewery

Another thing that made this event exceptional was, well, beer. Yes, you read that correctly, beer.

 

After the full day of workshops, there was a reception at a brewery called Last Best Brewing & Distilling. The reception set the perfect scene for everyone to unwind after a long day of learning.

 

Guests were able to get to know each other better and build new relationships. Discussion and information sharing continued. People exchanged cards and connected on social media. They laughed and had a good time. The food was delicious, and the beer was refreshing and tasty.

 

I often joke that some of the best parts of events happen afterwards at the hotel bar. This time, it wasn’t a hotel bar, it was a brewery and it was a really strong part of the event. A good social experience at an event is crucial. The CWA team nailed it.

 

Informative Conference Sessions & Roundtables

The next morning, I had the honor of presenting the opening keynote to kick off the conference day. The gist of the keynote was about being the highest performer you can be while being a great team player at the same time.

 

Chris Stevenson CWA Meetings Keynote

Photo by Matthew Huitma, commissioned by Calgary Climbing Centre

 

The keynote seemed to go over well, and I think the attendees learned a lot. The kicker, however, was the roundtable discussion afterwards.

 

Whenever I present a keynote, my goal is to accomplish two things: to give very tangible information that people can use, and for them to actually take action. Let’s face it, all of the knowledge in the world is useless if you don’t take action on it.

 

The roundtable afterwards allowed me to drive those two points home. We took the five key teaching points in the keynote and spent 15 minutes discussing each of them in-depth. This gave everyone a chance to dig in deeper, share their thoughts, and teach each other.

 

I love roundtables. They are so beneficial, and I get to take a back seat and let the audience do the talking. 😜

 

The keynote, followed by a roundtable, was an absolute homerun. Wait, this was in Canada. The keynote followed by a roundtable was a hat trick.

 

A Great Event with a Healthy Dose of My Cheesy Canadian Jokes

Intimacy. Interaction. Information sharing. Learning. Networking. Fun. This event had it all. It was truly something special. If I had to grade the event, I would have to give it an… EH!

 

CWA Meetings Roundtable Discussion

Photo by Matthew Huitma, commissioned by Calgary Climbing Centre

 

I started this post by talking about the importance of learning. Learning keeps us relevant. It motivates us. It makes us better at our craft.

 

I encourage you to find ways to do diverse methods of constant learning. Get a new book. Download a podcast. Subscribe to a blog. Plan to attend live events like the CWA Summit and/or CWA Meetings like the one in Calgary. Schedule time for learning. Put it in your calendar. What gets scheduled gets accomplished.

 

When it comes to live events, lock it in your calendar. Set aside funds in your budget. Plan to attend at least one or two a year. While all methods are good and should be done, you just can’t beat the all of the amazing benefits of live events.

 

I’m very excited to head to Hoboken in a few days for the second CWA Meeting. If you’re in the New York/New Jersey area, I hope to see you there! Or join us next month in San Francisco. I have no doubt they're both going to be great events.

 

LEARN MORE

 

Chris Stevenson Head Shot About Chris Stevenson

Chris Stevenson is the owner of Stevenson Fitness, a full-service health club in Oak Park, California. The club’s success is based on providing an unparalleled member experience, which centers on proper staffing, systematic operations, and world-class leadership. This success is reflected in the club’s Net Promoter Score, which is consistently in the high 80s (industry average is in the 40s). Chris is an international speaker who presents viable, applicable lectures that resonate with every audience.

 

Tags:  company culture  customer experience  customer satisfaction  customer service  CWA Meetings  employee engagement  leadership  management  operations  programming  risk management  staff retention  staff training  standards 

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